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THE ACTIVE
INGREDIENT
IS YOU

The active ingredient is you. Most cannabis companies focus on the compound. We focus on the person. Because the most important variable in any experience was never THC, CBD, or terpenes.

It's you. Your intention. Your mindset. Your environment. We exist to help people approach experience with greater clarity, consistency, and agency.

Precision-crafted Experiences

THE KOAN METHODOLOGY

Every ingredient has a role. Most brands talk about the Entourage Effect. We operationalize it.

THC

The Engine

CBD

The Regulator

Minor Cannabinoids (CBN & CBG)

Character Development

Terpenes

Emotional Direction

Together the create experiences that are greater than the sum of their parts.
Eight years of intensive formulation go into what you feel in 15 minutes.

The experience you want, in the beverge you love

OUR MISSION

Unflavoured. Add to any drink.

Koan was created from a simple idea: people deserve more intentional ways to shape how they feel. After years of research, formulation, and refinement, Koan developed a new kind of beverage enhancement experience — precision-crafted Pocket Elixirs designed to transform ordinary drinks into moments of connection, relaxation, creativity, and joy. Blending cannabinoids, botanicals, functional ingredients, and thoughtful design, Koan sits at the intersection of wellness, ritual, and modern social culture, helping people choose experiences that feel more present, elevated, and human.

HOW IT WORKS

FOLD

MIX

FEEL

DESIGNED FOR HOW YOU WANT TO FEEL

KOAN starts with the experience, then builds the formula around it — so every ingredient works toward a clear emotional direction.


PRECISION, NOT POTENCY

More THC isn’t the goal. Thoughtful ratios of cannabinoids, terpenes and botanicals create a more intentional, balanced experience.


PREDICTABLE BY DESIGN

Dose, formulation and delivery are engineered to work together, helping create an experience you can approach with greater confidence and consistency.

YOUR DRINK. YOUR EXPERIENCE

Unflavored and made to mix into almost anything, Pocket Elixirs let you keep the ritual you love while changing where it takes you.


CLEAN BY DESIGN

Unflavored, zero sugar, zero calories, vegan and plant-derived — nothing unnecessary between you and the experience.


A BETTER WAY TO SOCIALIZE

Created for connection, ease and presence, KOAN offers a sophisticated alternative to alcohol without asking you to give up the ritual of having a drink.

Geoff Selzer, CEO

FOUNDER STATEMENT

We started KOAN to make the world a better place, one experience at a time. For as long as people have gathered, plants have shaped how we feel, connect, and appreciate the moment. Koan begins in that ancient relationship — and carries it into the way we live today.

Our mission is simple: to give people agency over how they live their lives. Not by asking you to change your rituals, but by meeting you inside the ones you already love.

We don't sell beverages. We create precision-crafted experiences — ancient plant medicine, finely formulated with current understandings of chemistry, biology, and today's culture, consistency, and standards. Eight years of intensive formulation go into what you feel in 15 minutes.

The formulation is only half of it. The active ingredient is you — because you create the set and setting. Your intention. Your mindset. The room, the moment, the people in it. Combined, something beautiful happens.

This is what it means to check in, not check out. To be more present, not less. To choose how you want to feel — with clarity, warmth, and intention.

Our mission is to let you choose how you feel. That's what gets us up every morning.

Hear what our customers are saying

Jane

I AM LOVING THIS SOAR, WOW! It feels like I am on an airplane in first class. It feels so CLEAN. So happy fun uplifting. Like WOW!

Jen

Smooth sailing - puts joyful winds in your sails. My friends told me I was beaming. Believe it!

Betty-Jean P.

We LOVE the soar and the glide. We have them on hand for places we go that do not offer alternatives to alcohol. These are amazing and we will NEVER be without!!!

Inspiring

A higher lift

SHOP SOAR

Relaxing

An easy flow

SHOP GLIDE

Frequently asked questions

We're here to help

FAQ Overview

What are Pocket Elixirs?

Pocket Elixirs are 3ml’s of precision crafted experiences.  They are flavorless drink additives with rapid onset that provide predictable and beneficial experiences. These are the ideal replacement for alcohol because they can be added to the drink of your choice and provide a pleasant, predictable mood elevating experiences with no unpleasant hangover or side effects.

How will they make me feel?

GLIDE delivers a gentle, relaxing (but not sedative) experience that lets you get on with your day with a little more calm, patience, warmth and joy.

 SOAR invites inspiration, exploration and elevation.  Its higher THC is euphoric, heart opening and energetic.

How long till I feel the effects and how long do they last?

You will start to feel the Pocket Elixir effects in 15-20 minutes peaking in about 60-90 minutes. The experiences average approximately three to four hours.  Expect the peak experience to last approximately 90 minutes and tail off beautifully.

Where can I take them?

Anywhere, that’s what’s great about Pocket Elixirs.  Add one to a smoothy before yoga, in a mocktail at a bar or restaurant, at a concert, at work.  

These come in convenient, discrete individual packets that you can slip into your pocket and take to a party, a concert or a happy hour.

Will I get high?

Pocket Elixirs are infused with Delta-9 THC, a psychoactive compound found in both cannabis and hemp.  As with any THC product, just how high you get depends on your body’s response to THC, your tolerance, and the amount you consume.

How much should a beginner start with?

Start low and give it time before deciding whether to have more — the goal is the smallest amount that reaches the feeling you want, not a fixed number. Your useful range is personal and becomes clear over a few careful sessions.